Branding: The Power Of Three Words

 

Brands can be an extremely powerful force in society. Some, like Nike, have started revolutions that have changed the way we live our lives. In the video below (A clip from the documentary Art & Copy) Dan Wiedon of the Wiedon + Kennedy Agency explains how they came up with the “Just Do It.” tag-line for Nike. The line truly resonated with people and became a long term staple in Nike’s brand identity.

 

If you are interested in the Art & Copy documentary (I highly recommend it) you can find it on iTunes or Amazon.